About
The ANILETES are the brainchild of Dennis Berkholtz. Mr. Berkholtz is a native of Milwaukee, WI and a 1967 Business Administration major from Kansas State University, Manhattan, KS. He had a business life for 25 years in Atlanta, GA and currently resides in Jacksonville, FL
He is the President of DLB Productions Inc, a high-end sales and marketing firm founded in 1988. He was responsible for leasing of corporate suites and executive club seats at the Georgia Dome; for the marketing and sponsorship program for USA Team Handball in preparation for the 1996 Summer Olympic Games in Atlanta; and for the marketing and sales of high end ticket packages for the Salt Lake City Organizing Committee, 2002 Olympic Winter Games.
His clients have included Nike, Reebok, The Weather Channel, Nextel, Morgan Stanley, Texaco, GA Dome. USA Team Handball, SLOC – Salt Lake Organizing Committee.
Berkholtz played collegiate basketball and golf at Kansas State. He played in the 1972 Olympic Summer Games in Munich, Germany as captain of the USA Team Handball Team and coached the USA Team in the 1976 Olympic Games in Montreal, Canada. He served as President of USA Team Handball (1996 – 2000) and was Vice President on the Executive Committee of the Pan American Team Handball Federation (2000 – 2008). He also served as Director of USA Beach Handball during its development (2015 – 2019) winning gold medals at the 2015 and 2019 Pan American Beach Handball Championships.
As an early member of the Executive Committee of the Atlanta Sports Council he Co-Chaired Atlanta’s unsuccessful bid to host the 1994 World Cup in Soccer and he directed the successful bid for Atlanta to host the 1994 Super Bowl.
In 2010 he created the National Senior League (NSL) – www.nslgames.com. The NSL produces and manages internet Wii Bowl Championships for seniors – each year crowning National Champions in 7 Divisions.
Contact Dennis Berkholtz
(435 714 9491)
dennis@theaniletes.com
Jacksonville, FL USA
The Aniletes Story
The ANILETES™ are a team of animated athletes whose mission is to educate and entertain children about sport and life using athletic competition as the basis for on-going entertainment and story lines. They are moral and ethical characters, clean, wholesome, athletic and full of energy. They love kids and love talking to them. Everyone finds them amusing.
They tell stories to kids – stories about how to play the games they represent; stories about their sport; stories about life, competition, winning and losing, being a good person, working hard, working as a team and other lessons of life such as being fit and eating properly. In the future they will be featured in a movie
The Aniletes are international in scope and will have a business life similar to “Pokemon” and other animated characters featuring books, an on-line presence, a cartoon series and mobile gaming, entertaining kids, teaching fitness and the value of eating properly (nutrition). Their market is worldwide appealing to the general public and winter sport lovers with a focus on the 90 countries who have winter sport federations.
The Anilete life is eternal.
When the Aniletes compete in international competition, the country they represent will be identified by the color of their uniforms. Their country flag will be a part of their uniform or surrounding environment.
The business model has been developed as a ‘Franchise’.
‘Purpose Driven Business’ – the business model dedicates a percentage of income be directed to not for profits fitting the profile of youth sport development in the country of sales for both DLB Productions as well as a licensee donation.
The Aniletes Story
Licensing Plan/Selling Position:
USA and International Rights are available in two categories
1. Merchandise
2. Visual and Print
a: Movie (Athletesville)
b: Cartoon
c: Internet Content
d: Books
e: Gaming (The TAG Games)
f: Other
Other Considerations
Sale of ANILETE Brand
Partnership
The ANILETE concept, characters and storyline are the property of Dennis Berkholtz, Jacksonville, FL. Copyrighted with the copyright offices in Washington, DC, 1999. Trademark established in April 2020.
